Virtual Production Market to Reach 15.8% CAGR through 2027 – Technology Overview, End User Outlook, Recent Developments and Key Business Per Million Analysis



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According to a new report available from Million Insights, the global Virtual Production industry research report offers in-depth information on components, type, end-user, and future demand. It also offers ready, data-driven answers to several industry-level questions.

According to the published report, the virtual production market The size is expected to reach USD 3.95 billion by 2027. It is expected to grow by 15.8% CAGR from 2020 to 2027.

The growing recognition of virtual production in the entertainment and media industry, along with its ability to generate simultaneous virtual environments as well as high definition visuals, are the entry factors, driving the widening of the market.

The tool allows film producers to reduce the creative needs of crew members and crews on set, by combining a virtual backdrop setting with a live recording. This allows a considerable reduction in the costs involved in making the video. Technical progress in virtual creation also helps presenters increase their operational efficiency thanks to the less real presence of technicians in the broadcasting space.

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In the midst of the introduction of artificial intelligence, the virtual production skill observed significant developments in the superiority of its computer-created graphics. The design as well as the visualization of each composite image, in a three-dimensional form, has moreover become appropriate. This can be further edited and reviewed in a concurrent environment.

Competence really impacts the virtual production market, lowering the burden of transport and logistics costs for equipment as well as team members. It allows film producers to take live photos on set via virtual or simulation cameras and perfectly combine the 3D graphics bases created by computer, in the middle of the live filming tape of the film to achieve the visual special effects conclusion.

In addition, the increasing performance of virtual production in the gaming industry is working efficiently, for the market enlargement. Features such as the influence of a three-dimensional framework have increased the focus of companies on creating easy, compact devices for virtual games.

Continuous technical modernization at the stage of virtual production, for example cloud scalability, 3D audio and free virtual reality headsets, is expected to drive the market progress, thanks to the game function. The augmented function of the virtual production skill in games is expected to stimulate market expansion.

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Other key findings from the report suggest:

• Due to the addition of artificial intelligence, it is estimated that the software section expands at a considerable speed, under the conditions of the component. The addition is intended to improve the quality of graphics and presentation of the animation.

• The motion picture industry is expected to add a considerable amount of revenue to the market, over the forecast period, under end user conditions. The expansion can be attributed to the growing demand for a three-dimensional model as well as special visual effects, in the cinema.

Million Insights has segmented the global virtual production market on the basis of end user, type, component, and region.

Virtual Production Component Outlook (Revenue, USD Million, 2016-2027)

• Material

• Software

• Services

Virtual Production Type Outlook (Revenue, USD Million, 2016 – 2027)

• Pre-production

• Production

• Post-production

Virtual Production End User Outlook (Revenue, USD Million, 2016 – 2027)

• Movie

• TV shows

• Commercial announcements

• Online videos

• Others

Regional Virtual Production Outlook (Revenue, USD Million, 2016 – 2027)

• North America

• WE

• Canada

• Mexico

• Europe

• UK

• Germany

• France

• Asia Pacific

• China

• Japan

• India

• South America

• Brazil

• Middle East and Africa (MEA)


Various companies for the virtual production market are:

• Vicon Motion Systems Ltd

• Side Effects Software Inc (SideFX)


• Mo-Sys Engineering Ltd.

• HTC Corporation (Vive Port)


• Arashi Vision Inc. (Insta 360)

• 360Rize

• Technicolor

• Pixar (The Walt Disney Company)

• NVIDIA Corporation.

• Human eye technologies

• Epic Games, Inc.

• Autodesk Inc.

• Adobe

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