VidCon 2014: Tips from Online Content Producers

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You don’t have to be a YouTube star to be a part of the YouTube world.

According to panelists on a VidCon panel titled “Working for YouTubers,” producing and working behind the scenes is just as fun as being in front of the camera.

Producers of popular online channels discussed on Friday how attendees, mostly teenagers, could get started in producing content online.

here is six things to remember from the panel:

1. The world of digital content is full of job opportunities.

“I think what’s going on in digital media is that none of these jobs exist until you get in there and create them,” said Lauren Schnipper, manager. of production and development for Shane Dawson TV Inc.

Schnipper noted that unlike Hollywood productions, YouTube and other online content platforms allow you to “find out what you’re good at.”

2. Working in line production has its advantages.

“We work together to create ever-changing content,” said Stevie Wynne Levine, Production Manager at Rhett & Link.

The role of producer in online content requires several hats.

“The producer has the same spirit towards the channel as the creator,” said Caitlin Hoffmeister, executive producer of SciShow.

3. YouTube stars can be divas.

When a participant asked them what it is like to work with talent (and if they have an outsized ego), the panelists laughed but admitted that there were downsides.

“It’s a dark, gloomy cloud,” Schnipper joked.

“You will never be as smart as them,” said Jonathan Green, executive producer of Fine Brothers Entertainment.

4. To get hired, show your skills, not your inner fan.

There’s nothing wrong with being a YouTube fan, but it’s important to distinguish between a fan and an aspiring producer.

“It all depends on your portfolio,” said April Salud, producer of Strawburry17.

“You have to start working on your own work,” Schnipper said.

Green agrees: “Focus on your own marketing.”

5. Don’t expect a star salary.
“When you start out on YouTube, you obviously have to do it for the passion,” Green said. “You have to work hour after hour, day after day, just putting content on your channel. ”

Even once you’ve built up a fan base, “if you’re lucky enough … maybe you can hire someone,” he added.

6. Above all, the panelists agreed that to be successful in the industry, it is important to be:

Flexible, passionate and dedicated.

For more news on VidCon, follow me @saba_h



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