Tata Capital launches “Swift Insta Personal Loans” on WhatsApp


Tata Capital, the financial services arm of Tata Group, announced on Wednesday the launch of its new service called Swift Insta Personal Loans (SIPL) on WhatsApp.

The company will now enable its existing customers to instantly apply and receive personal loan sanctions using Tata Capital’s TIA chatbot on WhatsApp.

The chatbot was recently launched on WhatsApp as a service platform to facilitate customer inquiries, including requests for EMI details or to update customer records.

“This medium has been well received by customers and continues to build good traction. The introduction of SIPL now enables WhatsApp to service and sanction loans on a single platform, ”said Tata Capital in an official statement.

Customers can apply for Swift Insta Personal Loans for TIA using the company’s WhatsApp number. You can type in ‘Hello’ and send it to 7506756060.

You can then select “Swift Insta Personal Loans” in the menu and verify yourself using a one-time password (OTP).

After checking, they can choose the loan amount and wait for approval.

“The (temporary) sanction for the requested loan will be received immediately,” said Tata Capital.

After completing the steps, details of the sanctioned SIPL amount will be emailed to the customer’s registered email address.

Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital, said, “TIA on WhatsApp used to be a service platform that was well connected to our customers because it was easy and convenient to use. Due to the growing number of service requests and feedback from our customers, we have further expanded our WhatsApp offer. SIPL is such a step in this direction and we will continue to expand this platform in the future. “


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