Loaded, a talent management and marketing company, has announced the opening of a new studio, Open World.
As Business Insider reported, the expansion will serve as a games consulting firm, Open World Solutions, to help marketers unfamiliar with the games industry.
“So many non-native brands look at the game and don’t have that Rosetta Stone to really understand where their brand can fit into the medium,” said Niles Heron, director of communications and culture at Loaded.
“And sometimes brands have needs that aren’t talent needs.”
The new office will also operate as a production company, Open World Studios, creating shows and docuseries.
Additionally, Loaded announced Open World leadership for both divisions.
Open World Solutions will be led by Nadia Tseng, as Vice President of Strategic Partnerships.
Cesar Martinez, formerly of media companies Remezcla and Mitú, will serve as president of Open World Studios.
Jeremy Azevedo, who previously worked with esports team 100 Thieves, will join Maritnez as VP of Content and Brand Development.