Last-minute Christmas shoppers outperform consumers who shopped earlier: report

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Last minute buyer should spend a lot for Christmas gifts, a report by rental tree suggests.

Analysis of 29,000 anonymous transactions from 2019 found that last-minute holiday shoppers spent an average of $96 to $266 between December 23 and 24.

In 10 store categories, hesitant gift givers reportedly spent the least in department stores and the most in outlets.

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Compared to consumers who bought their Christmas gifts earlier, the last-minute crowds have outperformed them, according to LendingTree’s results.

Florists and outlet stores saw the largest differences in spending between the two groups. Normal shoppers in December spent $97 holidays Flowers on average versus last minute shoppers who spend $219 on average. Meanwhile, regular shoppers spent an average of $140 at outlets in December, while last-minute shoppers spent an average of $266.

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The trend continued across 8 other store categories analyzed by LendingTree, including Pawn Shops, Hobby & Collectibles, Crafts, Kids Stores, Computers & Electronics, Beauty Products, Digital Shopping, and Discount Stores.

When it comes to which items last-minute shoppers flocked to, sporting goods were the most popular, with sales between December 23 and 24 being 194% above the monthly average. Toys came in a close second with 193%.

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Rounding out the top five were cards and stationery, up 164%, jewelry and watches, up 151%, and furniture and home accessories, up 137%.

Last-minute shoppers are likely to spend more on Christmas gifts than people who shopped earlier in December, according to a report by LendingTree. (iStock)

Other very popular items included books, clothing and accessories, pets, crafts and gifts from discount stores – all of which saw sales in excess of 100% over the two days compared to the rest of December.

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in one separate survey by LendingTree, 19% of US consumers considered themselves last-minute shoppers, while 17% said they buy most of their gifts on Black Friday or Cyber ​​Monday, and 31% said they make most of their purchases at do fall. A quarter of consumers said they finished shopping by early October.

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