Analysis of 29,000 anonymous transactions from 2019 found that last-minute holiday shoppers spent an average of $96 to $266 between December 23 and 24.
In 10 store categories, hesitant gift givers reportedly spent the least in department stores and the most in outlets.
Compared to consumers who bought their Christmas gifts earlier, the last-minute crowds have outperformed them, according to LendingTree’s results.
Florists and outlet stores saw the largest differences in spending between the two groups. Normal shoppers in December spent $97 holidays Flowers on average versus last minute shoppers who spend $219 on average. Meanwhile, regular shoppers spent an average of $140 at outlets in December, while last-minute shoppers spent an average of $266.
The trend continued across 8 other store categories analyzed by LendingTree, including Pawn Shops, Hobby & Collectibles, Crafts, Kids Stores, Computers & Electronics, Beauty Products, Digital Shopping, and Discount Stores.
When it comes to which items last-minute shoppers flocked to, sporting goods were the most popular, with sales between December 23 and 24 being 194% above the monthly average. Toys came in a close second with 193%.
Rounding out the top five were cards and stationery, up 164%, jewelry and watches, up 151%, and furniture and home accessories, up 137%.
Other very popular items included books, clothing and accessories, pets, crafts and gifts from discount stores – all of which saw sales in excess of 100% over the two days compared to the rest of December.
in one separate survey by LendingTree, 19% of US consumers considered themselves last-minute shoppers, while 17% said they buy most of their gifts on Black Friday or Cyber Monday, and 31% said they make most of their purchases at do fall. A quarter of consumers said they finished shopping by early October.