Hoffmann to acquire Florida Media Group, publishers of Florida Weekly


Geoff Hoffman

The Hoffmann family of companies to acquire Florida Media Group, LLC on July 1, 2022, publishers of nine newspapers with a weekly circulation of over 220,000 readers, The Ave Maria Sun, Bonita Springs Florida Weekly, Babcock Ranch Telegraph, Charlotte Florida Weekly, Fort Myers Florida Weekly, Key West Florida Weekly, Naples Florida Weekly, Palm Beach Florida Weekly, and Wellen Park Journal.

Winning more than 193 awards from the Florida Press Association, Society of Professional Journalist, and Florida Newspaper Advertising and Marketing Executives Association, Florida Weekly and its newspapers have been well established as a go-to source for local media for 11 years. , in print, digital and via social media.

“There has been an absence in the small town media. The high school basketball team or local little league and family businesses don’t get as much coverage, if any. It’s a staple for the community and we’re going to bring it back and keep it in as many places across the country as possible. Geoff Hoffmann, co-CEO of the Hoffmann family of companies.

The acquisition of Florida Media Group forms the Hoffmann Media Group, (HMG) led by CEO Pason Gaddis, a 28-year veteran in traditional and digital media and former Chief Commercial Officer of Gannett. Hoffmann Media Group plans to expand rapidly across the United States into small communities that have lost their hometown news or acquire struggling newspapers that may no longer be able to maintain their legacy format.

Pason Gaddis

Pason Gaddis

“We are actively seeking opportunities across Florida and the United States to bring more newspapers to Hoffmann Media Group. Thanks to economies of scale, we can work together to maintain these essential sources of information that many small communities rely on. Pason Gaddis, CEO of Hoffmann Media Group.

Florida Media Group’s current staff of more than 75 editors, publishers, writers and employees will remain under the company’s new formation. In addition to print and news, Hoffmann Media Group also offers digital services such as targeted online advertising, search engine optimization, website design and other services that may be out of reach. small businesses, an added benefit and offer to small communities without access to so many business-to-business services.


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