Hill Country Group plans major production studio in Texas


SAN MARCOS, TX—Hill Country Group has unveiled plans for Hill Country Studios, a state-of-the-art virtual production, television, film and streaming studio in San Marcos, Texas.

The $267 million project will be the largest such studio in Texas, the company said.

“What started as a dream to elevate the production industry in Texas is now becoming a reality,” said Cory McLoud, co-founder and CEO of Hill Country Studios. “Recognizing the revolutionary potential of virtual production, Hill Country Studios aims to place the motion picture industry at the epicenter of Texas’ innovation corridor. We couldn’t think of a better place to power the entertainment industry with world-class studio space than our own backyard.

Hill Country Studios will have two identical virtual production stages with a performance space 75 feet in diameter that will be among the largest virtual stages in North America.

Overall, Hill Country Studios will include 12 soundstages across 310,000 square feet, two rear lots totaling 15 acres of outdoor production space, 310,000 square feet of modular office space and four workshops.

The mixed-use project, located at the entrance to the planned community of La Cima, will also include modern lifestyle and co-working amenities, headlined by post-production facilities, a 50-seat screening room and a full-service restaurant and cafe. Twenty-five acres will be set aside for vendors and commercial space built to service both the studio and the surrounding community.

Architecture and design will be led by renowned architect Bill Foley of Foley Design, while senior media consultant David Godfrey will join the team in studio operations. The design and management of the virtual production will be led by Vision’s team of designers and integrators, who bring extensive live and film production experience to the project.

Hill Country Studios is expected to begin construction in early 2023.


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