GoCardless and Piano Partner to Help Publishers and Brands Generate Recurring Revenue


GoCardless, a global leader in account-to-account payments, today announced a partnership with Piano, a global analytics and activation platform, to deliver new bank debit capabilities. This new integration is designed to help publishers and brands market, sell and deliver premium content offerings.

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Piano’s commerce engine will be integrated with the GoCardless bank debit network, enabling subscription businesses to offer end users a convenient new payment method. This helps prevent card failures, reduce unintentional customer churn and increase subscriber lifetime value, a key goal for business growth after the ‘subscription boom’ caused. by the 2020 pandemic.

“We very much admire the way Piano provides real customer insight to their customers, helping them increase scale, engagement and revenue,” said Karl Stjernstrom, Head of Corporate Partnerships for GoCardless. “Their platform is ideally suited for integration with account-to-account offerings such as GoCardless, making partnering with Piano an obvious and easy choice. Through this integration, historical Piano customers can also access the latest payment technology as GoCardless introduces new features harnessing the power of open banking.

The partnership between GoCardless and Piano will help brands and publishers generate recurring revenue through a better payment experience, perfectly in line with today’s digital economy and the rise of the subscription revenue model. Designed to maximize every payment, the partnership will enable publishers and brands to convert and retain more subscribers through direct debit, a preferred payment method in many global markets, including the UK and the EU.

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GoCardless’s best payment offerings will work alongside Piano’s in-depth digital customer understanding, engagement and monetization capabilities. The integrated offering will also facilitate the rapid adoption of future GoCardless innovations, such as open banking features, for smoother, faster and more secure transactions.

“At a time when more and more points of contact between businesses and customers exist in digital channels, it is more important than ever to improve those experiences,” said Joanna Catalano, Director of Growth at Piano. “We are excited to integrate with GoCardless, allowing the subscription companies we work with to increase the value of the lifetime subscription and meet customers where they are with a preferred payment method over many. markets. “

Piano’s end-to-end platform leverages data, artificial intelligence, and business capabilities to help global, national and local brands and publishers grow revenue while empowering teams to launch audience experiences relevant. Since the company was founded in 2015, Piano has achieved remarkable gains in an addressable market of $ 77 billion, attracting nearly 1,000 customers globally on six continents.

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