goya is facing a backlash after its CEO made positive comments about President Donald Trump.
Politician and celebrities are boycotting Goya, which claims to be the largest Hispanic-owned food company in the country, after its CEO, Robert Unanue, spoke at a Rose Garden event Thursday for a Hispanic prosperity initiative.
“All of us at the same time are truly blessed to have a leader like President Trump who is a builder,” said Unanue, who is of Hispanic descent.
Trump welcomed Hispanic leaders to the White House on Thursday and signed an executive order on the Hispanic Prosperity Initiative to leverage more taxpayer support for private and charter schools and “improve Hispanic Americans’ access to education and economic opportunity.”
But the event immediately drew a wave of criticism on social media, with hashtags like #BoycottGoya, #GoyaFoods and #Goyaway on Twitter. Politicians like Rep. Alexandria-Ocasio Cortez, former Democratic presidential nominee Julian Castro and a host of celebrities targeted the company that slammed Goya’s support for Trump, noting his administration’s tough policies on Hispanics, like separating immigrant families at the border between the US and Mexico. Others have criticized the president’s snide campaign comments in 2015, which claimed that Mexican immigrants were criminals and rapists.
Castro, who served as secretary of housing and urban development in the Obama administration, tweeted that Goya’s CEO “lauds a president who slanders and maliciously attacks Latinos for political gain.”
Ocasio-Cortez remarked, “Oh look, that sounds like I’m googling how to make your own adobo.” AOC followed up the tweet with an alternative recipe for the spice.
Stars like Chrissy Teigen have vowed to stop buying Goya’s groceries, and Hamilton creator Lin-Manuel Miranda and actor Javier Munoz have also spoken out against Goya.
“We have learned to bake bread in this pandemic, we can learn to make our own adobo con pimienta. Bye,” Miranda tweeted.
Young immigrant-focused organization United We Dream has petitioned people to stop buying the company’s merchandise, saying they would not support those “who support and abid by a white supremacist regime.” .
“We all know that Trump has not stopped the attacks on immigrants, Latinx people, black people and all people of color since Day 1. We have to show the CEO of Goya Foods, Robert Unanue, that we will not accept this! If Goya wants our business, they must respect our humanity and fight for it!” the organization said in a statement.
Privately held Goya began as a family business founded in Manhattan in 1936 by Unanue’s grandparents, Don Prudencio Unanue and his wife Carolina, who had immigrated to the United States from Spain.
The company recently donated thousands of pounds of food to needy families in Harlem and the Bronx affected by the coronavirus pandemic, and is also providing food to public schools.
Goya did not immediately respond to FOX Business’ request for comment.
The Associated Press contributed to this report