15 things you can do right now to start building your personal brand


Building a personal brand is remarkably important, especially if you’re an executive or business owner, as it can help you identify who you are and what you value.

Creating a strong, consistent personal brand will also help you further cement yourself as a professional by building trust with your audience and standing out from the crowd. Not sure where to start when creating yours? Below, 15 members of Forbes agency advice Share some approaches you can use and discuss why they work.

Photos courtesy of each member

1. Spread your knowledge

In my opinion, building a personal brand is primarily about getting to know the person behind a company in the most honest and authentic way possible in order to build trust and sympathy with potential customers. Your added value therefore plays a major role. The more relevant and quality content you publish on your specific topic, the more you are considered an expert in your field. – Markus Hetzenegger, NYBA Media GmbH

2. Embrace the community

The best way to grab people’s attention is to add value in a one-to-one format. In the beginning, start by building individual relationships with people online through social networks or online communities. These people will support you in the early days as you try to build your own brand by interacting with and distributing your content. – Jim Huffman, growth hit

3. Create quality content

Creating quality and valuable content is the best way to build a personal brand. Content creation is relatively free or inexpensive, and you can choose the platform that works for you. Consistency is key to actually establishing yourself. – JC Hite, Blow Digital

4. Focus on your story

The strongest brands are usually backed by a great story. It defines you. A compelling narrative can make the difference between a client working with you or not. Be clear, focus and make sure your story is compelling. – Zachary Binder, bell + ivy

5. Keep the conversation going

Like all agency owners, we have all the key industry feeds and information we need to stay current, and we all have options for what we receive. I make sure to comment on these stories and what others are saying to keep myself in the conversation and to further the information being shared with that particular audience. All this can be reused on social networks, emails or blogs. – Pat Fiore, FIORE

6. Stay true to yourself

It’s important to stay true to yourself. People will trust you and rely on your values ​​and product, and it’s important to act accordingly. As with all self-care, it’s important to take time out of your daily life and work schedule and prioritize thought leadership, connect with past colleagues and clients, participate in social media, and continue reading and educating yourself. – Jessica Reznik, We are magnetic

7. Patiently invest in your future as a brand

It’s a long game: talking to people, having an opinion, commenting, sharing, exchanging and passing on to others. Follow basic marketing principles such as: B. Consistent presence on LinkedIn or industry association meetings (top funnel), make it clear what you stand for (mid funnel) or lead to future conversions. It is an investment in the “you” brand. – Lars Voedisch, Precious Communications

8. Write guest posts

Create free content for publications in your industry that educate and entertain people. Provide as much quality content as possible. Trade your way further up the chain to the larger publications. You could soon be writing for some of the biggest publications in the world, be seen by thousands, and receive the implied credibility that comes from being published on some of these platforms. – Aaron Agius, Louder.Online

9. Start with the why

The only thing you can do is ask yourself, do you have a “why” mark, a “how” mark, or a “what” mark? Do you brand yourself with your skills and your work or with your methods and models? Or is your brand about what you believe in? Imagine a vivid picture of yourself in the future and look back to today. You know exactly what to do. If you still don’t, seek advice from a trusted visionary or mentor. – Kashif Zaman

10. Practice transparency

One thing anyone can do when building a personal brand is to be as transparent as possible with their audience. You have to understand that building a personal brand takes trust and doesn’t happen overnight. Publishing real content takes daily commitment to build your personal brand identity. – Jonathan Durante, Expandify Marketing Inc.

11. Define your space

First, make sure your personal brand is clearly articulated and is a space of its own that will support your career growth for years to come. As Oprah Winfrey evangelizes, “Name it and claim it.” Make sure you create differentiating headline language to help define yourself. The same goes if conditions require you to target your personal brand. – Jim Heininger, Dixon|James – rebranding experts

12. Define who you want to be

Just like a business, your personal brand needs goals and a well-defined strategy. Are you wondering what a successful personal brand would look like and how you would benefit from it? Deciding what you want to achieve through personal branding can help you identify what activities or interactions will bring you closer to your goals and help you create an action plan. – Hannah Trivette, NUVEW web solutions

13. Keep your personal and corporate brands separate

One of the most important things to do is to ensure that there is a very distinct difference between the personal brand and the corporate brand. A person must have a very distinct identity. It is important for a person to see themselves as their own representative and ensure that they act accordingly. – JonJames, Sparkling results

14. Listen to your audience

I think the first step is letting go of the fear of being judged by your audience. Share your opinion and expertise on topics you want to talk about. Once you do that, then listen. Observe which parts of your content the audience likes, and then share more content on those topics. – Osama Chabab, MotionCue

15. Don’t wait for perfection

Perfection is the enemy of progress! I remember thinking too much about my content calendar, the quality of the video, etc. that I kept moving my timeline. Don’t wait for things to be polished and perfected before you start posting great content to build your personal brand. Rely on your strengths, stay consistent and success will come! – Solomon Thimothy, OneIMS


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